“Respecting your surroundings and the environment, using the natural resources and the power of nature to develop a sustainable concept that is both socially and environmentally driven.”
1. COMPANY PROFILE
• Client Vision & Values
• Current Situation
• Needs Assessment
2. MARKET STUDY & COMPETITIVE ANALYSIS
• Global & Regional Trends
• Market Evaluation
• Competition & Environment Analysis
3. SITE ANALYSIS
• Landscape & Surroundings
• Facilities & Project Limitations
“Taking into consideration the cultural differences and adapting the wellness practices according to the surroundings and the local needs. Keeping in mind that ancient wellness traditions are the foundation of the modern spa concepts.”
1. CONCEPT CREATION
• Conceptualize the Brand, define its DNA
• Create Mission and Vision
• Define a Target Market & Market Positioning
• Identify Key Factors of success
2. FACILITY & SPACE PROGRAM
• Design Customer Journey through processes and space optimization
• Select Signature Features serving as the foundation and the USP of the overall concept
3. FINANCIAL FEASIBILITY
• Identify Required Resources & Investment
• Profit & Loss budgeting with cash flow
• Risk Analysis
4. MANAGEMENT EVALUATION
• Analysis of Type Management Scenarios
• List of potential operators
• Negotiation of Management Contracts
“Making sure the vision is understood by all parties involved. The connection within the team will allow to think each detail through and to stay loyal to the vision.”
1. Architectural & Interior Design Review
• Direct collaboration with Architects & Interior Designers
• Identification of Space Allocation & Functionalities
• Ensure Customer and Operational Flow within the overall Infrastructure
2. Equipment & Product Brand Sourcing
• Product Line selection
• FF&E selection and ordering
3. Brand Creation
• Brand Specification; strategy & positioning
• Direct Collaboration with Branding
specialists for brand creation
4. Menu & Service Development
• Treatment selection, menu planning treatment development
• Creation of membership & loyalty programs
• Implementing Pricing / Yield Strategy
“Allowing our guests to slow down, disconnect from their life and pay more attention to how they feel, by delivering a memorable experience that will nourish their body and nurture their spirit. ”
1. Human Resources Support
• Identify Manning Needs
• Create Team Profiles & Job Descriptions
• Interview, trade test & assessment of candidates
• Training Opening Assistance
2. Retail & Merchandizing Development
• Choice of retail brands and selection of items
• Defining the rules for product merchandising, display units and store windows
3. Public Relations & Sales Marketing Development
• Strategic Marketing & Promotion plan
• Public Relations launch
4. Operating support
• Preparation of Operating Manual and Standard Operating Procedures (SOPs)
• OS&E selection and ordering
• Software selection and configuration support
• Preparation of Soft and Grand opening
“Keeping the concept alive by constantly innovating and reinventing the wellness concept. making the experience evolve over time by assessing the needs and trends continuously; adapting the services and the operations.”
1. Operational
• Comprehensive Operations Analysis
• Quality auditing and mystery shopping
• Identification of new processes and procedures
• Performance Review
2. Management
• Assist with Budgeting and Forward Planning
• Product/service Analysis & Consultation; Menu & Services Development
• Implementation of a Strategic Plan
• Communication, Sales & Marketing Strategies
• Management Support & Coaching
