UNDERSTAND
1. COMPANY PROFILE
• Client Vision & Values
• Current Situation & Needs Assessment
• Interactive Workshop
2. MARKET STUDY & COMPETITIVE ANALYSIS
• Global & Regional Trends
• Market Evaluation
• Competition & Environment Analysis
3. ANALYSIS
• Landscape & Surroundings
• Facilities & Project Limitations
CREATE
1. CONCEPT CREATION
• Conceptualize the Brand, define its DNA
• Create Mission and Vision
• Define a Target Market & Market Positioning
• Identify Key Factors of success
2. FACILITY & SPACE PROGRAM
• Design Customer Journey through processes and space optimization
• Select Signature Features serving as the foundation and the USP of the overall concept
3. FINANCIAL FEASIBILITY
• Identify Required Resources & Investment
• Profit & Loss budgeting with cash flow
• Risk Analysis
4. MANAGEMENT EVALUATION
• Analysis of Type Management Scenarios
• List of potential operators
• Negotiation of Management Contracts
DESIGN
1. Architectural & Interior Design Review
• Direct collaboration with Architects & Interior Designers
• Identification of Space Allocation & Functionalities
• Ensure Customer and Operational Flow within the overall Infrastructure
2. Equipment & Product Brand Sourcing
• Product Line selection
• FF&E selection and ordering
3. Brand Creation
• Brand Specification; strategy & positioning
• Direct Collaboration with Branding
specialists for brand creation
4. Menu & Service Development
• Treatment selection, menu planning treatment development
• Creation of membership & loyalty programs
• Implementing Pricing / Yield Strategy
LAUNCH
1. Human Resources Support
• Identify Manning Needs
• Create Team Profiles & Job Descriptions
• Interview, trade test & assessment of candidates
• Training Opening Assistance
2. Retail & Merchandizing Development
• Choice of retail brands and selection of items
• Defining the rules for product merchandising, display units and store windows
3. Public Relations & Sales Marketing Development
• Strategic Marketing & Promotion plan
• Public Relations launch
4. Operating support
• Preparation of Operating Manual and Standard Operating Procedures (SOPs)
• OS&E selection and ordering
• Software selection and configuration support
• Preparation of Soft and Grand opening
SUPPORT
1. Operational
• Comprehensive Operations Analysis
• Quality auditing and mystery shopping
• Identification of new processes and procedures
• Performance Review
2. Management
• Assist with Budgeting and Forward Planning
• Product/service Analysis & Consultation; Menu & Services Development
• Implementation of a Strategic Plan
• Communication, Sales & Marketing Strategies
• Management Support & Coaching